Der österreichische Exporteur

Bibliographic data

Monograph

Identifikator:: 1758074884

URN:: urn:nbn:de:zbw-retromon-135614

Document type:: Monograph

Title:: Der österreichische Exporteur

Edition:: [2. Aufl]

Place of publication:: Wien

Publisher:: [Kammer für Handel, Gewerbe und Industrie]

Year of publication:: 1927

Scope:: 240 S.

Digitisation:: 2021

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Alphabetisch geordnete Warenliste (mit Verweisungen auf das folgende Firmenverzeichnis)

Collection:: Economics Books

DE LUXE GOODS FOR DE LUXE CUSTOMERS 47 such an instance, the highest-priced full-line buyer is to have the right of way, because when he is able to get these goods it is clear that the time has arrived when they have become too popular—and too popular-priced—to remain the most desirable type of merchandise for the de luxe department. The highest-priced full-line buyer can buy anything he can get to sell at his price. The only way the de luxe buyer can protect himself is by getting such exclusive goods that even if the highest-priced full-line buyer buys extremely well, he cannot afford to get these goods into his full line. This rule will be as useful to the de luxe department head as it is to the highest-priced full-line buyer. If it is properly worked out and held to, it will keep the de luxe buyer specializing constantly and more intensively on the goods that are not yet popular and that, therefore, are additionally attractive to the de luxe department’s special class of Customers. Actually, the de luxe buyer will not be hampered because we permit and encourage the buyers for the three full lines to look over the de luxe goods for the purpose of seeing how they can get their styles—and even the identical items—into their full lines. This is part of the most profitable function- ing of the Model Stock Plan both for the full lines and for the de luxe lines. The highest-priced full-line buyer is not to be stopped by any claim of so-called “justice” to the de luxe buyer. This is all, of course, in accordance with the principle that competition inside the business is the most profitable form that competition can take! and that de luxe departments need different goods. Because of these facts, it follows that the buyer of the highest-priced full line must not have any part in operating the de luxe lines. If he is allowed to do this, we take away from him most of his incentive for working to get as many as possible of the de luxe articles down into his range of per- re TR — my 1 For a detailed explanation of the advantages of internal competition see Chap. XI, p. 161.

Access restriction

Copyright

fullscreen: Der österreichische Exporteur

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation