The story of artificial silk

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Monograph

Identifikator:: 1765923751

URN:: urn:nbn:de:zbw-retromon-146069

Document type:: Monograph

Author:: Casson, Herbert Newton http://d-nb.info/gnd/118814435

Title:: The story of artificial silk

Place of publication:: London

Publisher:: Efficiency Magazine

Year of publication:: [1928]

Scope:: xiii S., S. 17 - 130

Digitisation:: 2021

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: The story of Courtaulds and british Celanese

Collection:: Economics Books

THE STORY OF ARTIFICIAL SILK for a firm that would give them a chance to make the new yarns. They chose Courtaulds. At that time, Courtaulds were making black crape, mostly. But it was going out of fashion. The sales had fallen off. It was Queen Alexandra, I believe, who put mourning out of fashion. Little did she think, when she made this decision, that she was starting a vast new industry. Latham and Tetley were given a free hand by Courtaulds. At first, they had failure after failure. They had to work with unskilled men and makeshift machines. And there was no demand for the new yarns. No manu- facturer would have them at any price. They offered free yarn to any manufacturer ih would try it. Very few accepted the offer. There was one critical moment when even the Courtaulds’ Board of Directors lost hope. Tetley needed a few thousands more for new machinery. They were inclined to refuse. Tetley sprang to his feet and made a speech—one of the most effective speeches that has ever been made in the British Isles. bird

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