Entwicklung der Reklame vom Altertum bis zur Gegenwart

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Monograph

Identifikator:: 1767108885

URN:: urn:nbn:de:zbw-retromon-147081

Document type:: Monograph

Author:: Paneth, Erwin

Title:: Entwicklung der Reklame vom Altertum bis zur Gegenwart

Place of publication:: München [u.a.]

Publisher:: Oldenbourg

Year of publication:: 1926

Scope:: XIV, 245 Seiten; Illustrationen, graphische Darstellungen

Digitisation:: 2021

Collection:: Economics Books

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Document type:: Monograph

Structure type:: Chapter

Title:: C. Die Personenreklame

Collection:: Economics Books

160 INTERNATIONAL TRADE ry RL advances. Money incomes and monetary standards in India and the East rose also, but not at all in proportion to the changes in the West. The advantageous position of the Occident in its trade with the Orient was maintained and became even more advantageous. The people of the West have had higher money incomes, and thereby have been enabled to buy more easily the products of the East, which, tho rising in price, have not risen as much as have Western incomes. The converse has taken place in the East. This general situation, favorable to the West in the way to which the reader’s attention was called at the outset, no doubt developed with some marked complications, and perhaps with the concurrence of processes not contemplated in the simple theoretical formulation. The variants and modifications are not necessarily inconsistent with the theoretical analysis. But I would not be supposed to maintain or even suggest that the trade between Europe and the East furnishes a ready verification of the theory of international trade. The subject is one (among many such) for which we need laborious examination of the historical course of events and careful scrutiny of the statistical material. Without research of this kind no verdict for or against the presumptions of theory can be reached. [t may be doubted, indeed, whether we shall ever have at our disposal the data needed for any clear conclusions on this phase of the history of commerce. What has been said in the preceding paragraphs rests on the most general and familiar information. A detailed investigation, if such prove feasible, proceeding from the same points of view, would doubtless bring out aspects of the case not here touched at all. Such an investigation might confirm the interpretations suggested, might run counter to them, might suggest new or modified hypotheses for the explanation of unexpected phenomena. After all was done, the trade between the Orient and the Occident would probably be found to present not so much a verification of theory as an example of the com- plexities of the problems of verification.

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