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Entwicklung der Reklame vom Altertum bis zur Gegenwart

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fullscreen: Entwicklung der Reklame vom Altertum bis zur Gegenwart

Monograph

Identifikator:
1767108885
URN:
urn:nbn:de:zbw-retromon-147081
Document type:
Monograph
Author:
Paneth, Erwin
Title:
Entwicklung der Reklame vom Altertum bis zur Gegenwart
Place of publication:
München [u.a.]
Publisher:
Oldenbourg
Year of publication:
1926
Scope:
XIV, 245 Seiten
Illustrationen, graphische Darstellungen
Digitisation:
2021
Collection:
Economics Books
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Index

Document type:
Monograph
Structure type:
Index
Collection:
Economics Books

Contents

Table of contents

  • Entwicklung der Reklame vom Altertum bis zur Gegenwart
  • Title page
  • Contents
  • A. Geschäftliche Reklame
  • B. Reklame für Länder und Gemeinden
  • C. Die Personenreklame
  • D. Die Wahlreklame
  • E. Die Ideenreklame
  • Index

Full text

SACH-REGISTER 
Vogelwelt 30ff. 
Volkstribunat 234. 
Wagenreklame 143, 184. 
Wahlaufrufe 58, 60, 218 
Wahlbestechung 221ff. 
Wahlreklame 218ff., 228ff 
Walker, Fred 76. 
Walter von der Vogelweide 197. 
Wandplakate 58ff. 
Wappen 28ff. 
Warenhäuser-Zeichen 43ff. 
Warenmusterschiff 166. 
\Wasserkressehändlerin 20 
Watteau 43. 
Weekly News 97. 
Weinhändler 25f{ff. 
Weinschenken 4off. 
Werbeangebot 10. 
Werbebekanntmachung ı0 
Werbeempfehlung 10. 
Werbelockung 10. 
Werbung 2, 226ff. 
Werbeüberzeugung 10. 
Wettbewerb, unlauterer 2 36. 
Wien 82, 88ff. 
Wiener Diarium 15, 90, 100ff 
Wiener Messe 184, 185, :89. 
Wiener Zeitung ıo2ff. 
Wieringsche Zeitung 92. 
„Wilder Mann“ 17. . 
Wilhelm II., Kaiser 197{ff. 
Wirte 7. 
Wirtshausschilder 27ff. 
Wohlfahrtszweckereklame 149 
Wort, das geschriebene 2109ff. 
—, das gesprochene 228ff 
—, das lebende 218, 219. 
Wortmarken ı21Iff. 
Würste I18{ff. 
Xenophon 197. 
Xylographie, s. Holzschnitte. 
Zahlteller, aufleuchtende 129 
Zahn, Professor 72. 
Zeitungsinserat 105ff. 
Zeitungsporto 113. 
Zeitungsreklame 83ff. 
Zeitungsstatistik 99, 103. 
Zeitungsstempel-Taxe 9go9ff. 
Zeitschriften, illustrierte 53{f 
Zeitungswesen 232. 
Zeremonien 194ff. 
Zirkusankündigung * 
Zirkuse 16ff. 
Zirkuspropaganda 15. 
Zirkusvorstellungen " 
Zunftwappen 34f{ff. 
Zunftzeichen 34, 173 
Zwölf Tafelgesetze ;-7 
45
	        

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Entwicklung Der Reklame Vom Altertum Bis Zur Gegenwart. Oldenbourg, 1926.
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