An Introduction to the theory of statistics

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Monograph

Identifikator:: 1779816413

URN:: urn:nbn:de:zbw-retromon-167099

Document type:: Monograph

Author:: Michels, Robert http://d-nb.info/gnd/118733737

Title:: Sittlichkeit in Ziffern?

Place of publication:: München [u.a.]

Publisher:: Duncker & Humblot

Year of publication:: 1928

Scope:: VIII, 229 Seiten

Digitisation:: 2021

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Dritter Teil. Kriterien

Collection:: Economics Books

18g THE MODEL STOCK PLAN customers: on such and such dates you will be able to get some real bargains in our stores. Woolworth’s goodwill is so tremendous that it can with- stand an occasional attack of this sort. But we must be careful to guard our store’s advertising against any such lapses from the most profitable policy. To do it, even once, is questionable because it weakens the goodwill built up by our painstaking efforts. It is easier to break a reputation than to make it, just as it takes years to make a true friend but takes only seconds to make a bitter enemy. We understand, now, how the publicity methods described in this chapter are an integral part of the Model Stock Plan. The Model Stock Plan tends to give our whole store a personality, a unity. People who deal with us get the true impression of complete stocks, built up by such a different method of comparison that every piece is equally good value and equally good style. We are operating our whole store in the way that will give every customer the most value per dollar spent with us. Our use of publicity must have an important effect on this effort of ours. It is so important that we cannot afford to slight it in any way or do anything in our publicity that will impair the effectiveness of the Model Stock Plan, Properly applied, publicity will greatly help the Model Stock Plan to earn for our store the greatest total profits. If the reader of this book gets nothing more from it than a determination to study and improve his advertising, he will be well repaid.

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