Reparations-Sabotage durch die Weltwirtschaft

Bibliographic data

Monograph

Identifikator:: 1779855281

URN:: urn:nbn:de:zbw-retromon-164105

Document type:: Monograph

Author:: Mahlberg, Walter http://d-nb.info/gnd/101605218

Title:: Reparations-Sabotage durch die Weltwirtschaft

Place of publication:: Leipzig

Publisher:: Gloeckner

Year of publication:: 1928

Scope:: VI, 122 S.; graph. Darst

Digitisation:: 2021

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: 2. Die Sabotage der Reparationszahlungen durch den Mechanismus der Weltwirtschaft

Collection:: Economics Books

[20 THE MODEL STOCK PLAN is largely eliminated. Our customers more and more show their decided preferences. Some of the pure guesses of the first showing become certainties. We reorder, and we reorder correctly, because customers have indicated their choice. What they choose may differ from what we would personally prefer to have them choose, but a good buyer never forgets that he is not buying to please himself, I have never heard of a better guide for buying than that just outlined. Let us approach our buying humbly. Be cautious. Test demand. Correct our guesses by the daily evidence of customers’ preferences. Along with other merchandise at our first showing we should have some lines in which are included a fairly large and a complete range of sizes. Perhaps that seems, at first glance, to contradict the conceptions of first-showing buying already expressed. In reality it does not. An investigation of demand and—in style lines—of style trends, will show that certain styles and kinds of goods are wanted year after year by certain types of customers, with perhaps, at times, small modifications. So much for some of the principles that govern merchandis- ing at the time of the first showing. Now, how can we deter- mine the date of it? The following definition may help: The first-showing date is that date when we decide to show our customers, in our windows, on the sales floors, and in the newspapers, the new styles of the coming season in adequate quantities. The final three words are very impor- tant. As early as possible and from week to week we should show small lots or single pieces of new styles as they appear, simply in order to be the first to show them. This may give us an advantage in competition and add to the prestige and goodwill of our store; but it does not constitute a first showing for an entire class of goods. It is only when we show a reason- ably adequate range of the new styles in fair quantities that we have a genuine first showing. How do we determine when to make it? The earlier we are able to show a reasonably complete line of novelties, the more time we shall have to get our

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