The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VI. Basement stores for thrifty customers

Collection:: Economics Books

BASEMENT STORES FOR THRIFTY CUSTOMERS 383 and still leave enough money to maintain complete stocks at the full-line prices, or if the store caters only to a cheap trade, or if circumstances are otherwise against making a thorough and profitable job of the basement store operation. A good general rule is that it will pay to add a basement store only if it can do a large enough business to warrant a separate buyer or buyers. In most retail establishments where the question arises of whether or not to operate a basement store, the management has made no adequate study of the principles involved or of the experience of other stores which have respectively succeeded and failed in such undertakings. Nor can a sound decision be made merely on the strength of knowing the principles of operating a profitable basement store and being thoroughly familiar with the experience of other stores. These facts need to be considered in their relation to the particular store in which the new basement operation is contemplated. Too frequently a basement store is started on opinions, not on facts—a fundamental mistake. The usual result of such a start is that the basement is unsuccessful, or else successful at the expense of upstairs departments. The basement store, of course, should do its trade in addition to what can be done upstairs; it should not do its business on what is in large part the same stock at the same prices as upstairs. (Few business men think that their basement stores are doing this, although it is a common condition.) Starting a basement under unfavorable conditions not only may make it too difficult for the upstairs departments to carry really complete stocks and keep adequately busy but may also almost foredoom the basement operation to failure from the standpoint of profits. Rightly started under favorable auspices, however, a Model Stock basement store may yield large additional profits. As has been mentioned in earlier chapters, in a general way the three full lines of a Model Stock cover per- haps 85 per cent of the store’s possible total sales volume, leaving 15 per cent to be divided between the de luxe depart-

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