The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VI. Basement stores for thrifty customers

Collection:: Economics Books

BASEMENT STORES FOR THRIFTY CUSTOMERS 87 likely to find that the same goods or similar goods will be offered by its competitors at prices cheaper than it is offering them. Such incidents hurt the goodwill and drawing power of the store; and on its goodwill and the drawing power arising from the uniformly better values to be found in the Model Stock three full lines, the Model Stock store depends for its large volume of sales and its greater total profits. It depends upon the customers being gradually educated to come to the Model Stock store notwithstanding competitors’ advertising of just such bargains as we bave been discussing. Suppose that a good-sized specialty stock comes to the store as distress merchandise at a price which would permit selling it below the cheapest full-line price—merchandise perhaps equal in quality to the highest-priced full line. Before the buyers of a store fully understand the Model Stock Plan, they might be tempted to slip such a buy into the full line which it most closely resembles; of course it will not be a complete stock. Experience will cure the store people of this inclination, as they recognize how such a procedure must harm the goodwill, the selling power of the Model Stock store, Job lots, odd lots, all the especially good buys at odd prices or lacking complete assortments go to the basement store. An essential of the Model Stock Plan which is frequently ignored through short-sighted intentness on getting the greatest immediate profit on a purchase of the sort we have been considering is the goodwill. The Model Stock store has carefully, painstakingly, built its whole goodwill on its uniformly good values in complete assortments. This goodwill is created and spread by customers who know from experience that they can always find at the proper time in the Model Stock store the size and color and style they want. No store can afford to sacrifice any share of so priceless a reputation for the sake of a small penny wise and pound foolish profit. Closely related is the problem that sometimes comes up when merchandise is offered at a cost to necessitate pricing it above the highest full line, yet so good a buy that the store cannot afford to pass it up. This, too, should go into the

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