The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Document type:: Monograph

Structure type:: Contents

Collection:: Economics Books

CONTENTS PREFACE. . . INTRODUCTION. . . . . Pace Vv rill CHAPTER I Tae Way To GREATER Totar ProFrzs. . . . . . . . . Five advantages of operating any business on Woolworth, Ford, and General Motors principles—Changing competition demands better distribution—Lower prices, greater total profits—A whole stock of bargains, a Model Stock—Goodwill, the greatest business asset, dependent on complete stocks of wanted goods atlow prices— The Model Stock Plan essentially a process of planning and control throughout the business—How manufacturers and retailers can work together to their mutual profit—A way to meet chain-store competition—Distribution costs excessive; we can reduce them by reducing wastes—Increasing customers’ buying power through mars production and mass distribution—The way to greater total profits. CHOOSING PRICE LEVELS TO INCREASE SALES . . . . . . The price levels that serve customers best—Simplification and standardization of retail prices—How customers set our prices— The three full lines and full-line prices. Standardized prices give the store Woolworth’s buying advantages, increased because at higher price levels—The Model Stock Plan helps the buyer get far better values where mass demand centers—No in-between prices —Standardized prices help in group buying—Better assortments, better values, greater sales—A complete stock not necessarily large—Theoretically complete or commercially complete?—Losing customers by short stocks—Fewer prices, easier selling—Why not four full lines?P—How different stores’ trade overlaps—Records and experience in setting prices—Common sense in prices—How often shall full-line prices change?—Consistency in price appeal—The Maia Stock Plan for the store as a whole—Price, quality, and style. lA CEBAPTER III Waar Is A MopEL STOCK? . . . . . . . . . . . . .. 36 Six steps to a Model Stock—A full line; “a given class of goods’!— Six classifications that make up a full line—The Best Buy, BB, wii

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