The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VI. Basement stores for thrifty customers

Collection:: Economics Books

20 THE MODEL STOCK PLAN shifted accordingly. The same basic rule should, however, be observed: that there should be no continuous over- emphasis of bargains. In fact, the best advertising of a basement store is, as is true of full-line advertising, institu- tional advertising illustrated by the day’s new bargains. I have always believed that the most effective advertising appeal ever developed in the Filene Automatic Bargain Basement was essentially, “walk through the basement daily,” and a statement of the automatic methods by which automatically and surely all basement prices are made bargain prices. So far in this chapter we have been considering basement stores along reasonably conventional lines. The automatic bargain basement is a special, highly different form of base- ment store which has met with extraordinary success. The automatic basement was first developed at the Filene store in Boston. It has, I believe, attracted more attention, has been the cause of more inquiries and visits of inspection, and the subject of more articles in business publications than any other single activity entered into by a single department store. To meet these inquiries, in fact, at the height of the general interest, we were forced in self-defense to make up a booklet describing the plan. This booklet we kept on hand, in English and German, to send out to inquirers. Sending the booklet was cheaper and easier for us, and probably more satisfactory to the inquirer, than handling these inquiries by individual letters. While the automatic bargain basement has had a great deal of publicity, it is so important to the subject under discussion that it requires at least a brief explanation here. Moreover, during the years of experience with it—the plan was first used on Jan. 4, 1gog—there have come facts which earlier were not available. In the first place, a plan was developed. The method of operation is simple enough. Every piece of merchandise offered has distinctly marked on it the date on which it is put on sale. It has to be sold within 30 selling days. Other- wise it is given away. It is marked at a bargain price to

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