The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VII. Making mark-downs pay a profit

Collection:: Economics Books

CHAPTER VII MAKING MARK-DOWNS PAY A PROFIT The Model Stock Plan actually enables us to profit by our mark-downs. Customers will buy almost anything at a low enough price. Selling at the first mark-down leads to the least loss. Mark-downs to next lower full-line price draw trade to that full line and increase the total sales and total profits. It pays to take mark-downs early and freely under the Model Stock Plan, thus turning an apparent loss into an actual gain. Mark-downs and the selling calendar. Mark-downs as a check-up on price levels. Never try to limit mark-down percentages. Eight major causes and two major classes of mark-downs. Research to decrease mark-down losses. THERE is no time when people will not buy goods at some price. There are practically no goods that people will not buy at some price. On these facts are based the whole set of principles and practices that center around the mark-down. The mark-down, as we know, is one of the most important factors in our struggle to gain the greatest total profits from merchandising. Only those who know the actual figures on losses occasioned by mark-downs, especially mark-downs of style goods, realize how tremendously important it is. In every retail selling price is included a percentage which might accurately be labeled, “reserve for mark-downs.” This item alone adds huge sums to retail prices throughout the nation’s stores. The customer passes final judgment on what a store offers. If all the goods in our stock are exactly suited to the public’s tastes, income levels, sizes, and buying capacity, then we may conceivably—and altogether theoretically—emerge at the end of the season without having had to take a mark- down on anything. If some parts of our stocks have not been so skilfully selected, or if demand has unexpectedly declined, we shall mark the goods down in the effort to make them attractive to our customers. And we are rarely sure that we mark them down the first time to the price that will TON

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