The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VII. Making mark-downs pay a profit

Collection:: Economics Books

102 THE MODEL STOCK PLAN most willingly pay. The same reasoning applies, just as emphatically and just as profitably, to mark-downs. Under the Model Stock Plan mark-downs are never made to an arbitrary, in-between price. Mark-downs are always made to the next lower full-line price. The only exception is in marking down goods from the cheapest full-line price; these should be disposed of in our basement store, which operates at a price level generally below the full-line prices and depends upon unusual buying opportunities for special lots and distress lots rather than on carrying complete stocks and complete assortments. The essence of mark-downs under our plan of operation is to take them soon enough at regular full-line prices. And right here enters a major advantage that the Model Stock Plan provides. For instead of setting out our mark-downs as a distinct group of items, at a special price, to which the customer is drawn by bargain advertising and from which she turns away if she fails to find in the marked-down lot what she is looking for, we have our marked-down merchandise mingled in with our regular merchandise at the full-line price. In this full line, the pieces from the next higher full-line price will certainly shine out as extraordinary values. But if the customer’s preconceived requirements are not met by some of the marked-down items, she has the whole full line to choose from at the same price. In this complete assort- ment she is almost certain to find what she is looking for and almost always certain to find it at lower prices than she can find it in competitors’ stores where the Model Stock Plan is not followed. It works out this way: The customer who comes to a store in response to bargain advertising and fails to find in the advertised lot what she is looking for is disappointed and perhaps disgusted. But the customer who comes to the Model Stock store in response to advertising that some excep- tional marked-down items are offered in the stock of $25 dresses is almost sure to find at $25 something that she wants, even though it is not one of the mark-downs; for the stock has been built up, as we have already seen, to be a whole

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