The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VIII. Doing more business on smaller stocks

Collection:: Economics Books

CHAPTER VIII DOING MORE BUSINESS ON SMALLER STOCKS Eight advantages of fast rate of turnover. How new styles originate. The Model Stock Plan eliminates needless items. Keeping open to buy. Making more money in dull times. Do we need smaller stocks for present sales volume or larger stocks and far larger sales volume? Pre- cisely how large a stock should be. Backing up the buyers. How the Model Stock Plan meets the conditions of the Second Industrial Revolu- tion, Mass producers canno tolerate wasteful distribution; every distributive business must meet new standards. Mass distribution lowers prices and increases markets through eliminating wastes. Eight major advantages of the Model Stock Plan, Combining the strength of the chain store and of the independent store. ONE of the most troublesome problems in retailing may be stated thus: How can we have stocks so complete that cus- tomers can find anything they may reasonably ask for in our line, yet so small that they will sell out rapidly and com- pletely? If we could do this without fail, we should be the best merchandisers, other things being equal. Unfor- tunately, perfection in this respect is hardly possible, even with the most staple merchandise. In some lines the prob- lem is complicated to a high degree by style and other uncertain elements. Of course we know, offhand, most of the major advantages of a fast rate of turnover. But for the sake of having them fresh in mind, suppose we list the direct economies: 1. Smaller capital investment in proportion to the amount of business done, 2. Greater total sales through ability to satisfy more cus- tomers through fresher and more complete stocks. 3. Fewer mark-downs and a smaller total of mark-downs through less risk of the goods deteriorating or going out of style. 4. Greater mobility to take advantage of sudden market changes (specially important where style is a factor) and changes in general business conditions. Ti ~~

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