The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VIII. Doing more business on smaller stocks

Collection:: Economics Books

118 THE MODEL STOCK PLAN purchases in those channels which combine the savings of mass production and mass distribution. The savings that come to the customers from stores which make use of these means to give better prices, better qualities, and better styles will draw trade like a magnet draws iron. It is probable that general purchasing and consumption will in almost all lines increase under mass production as fast as mass production increases its output. Then the method of reaching every neighborhood by goods sold at the lowest price under the Model Stock Plan will not only be found—as it has already been found in the food lines by chain grocery companies—but also good minds will increase the efficiency of the method. When this happens, the small merchant doing business in a single neighborhood along old-fashioned, traditional lines will lose his sense of security of holding the trade of his neigh- bors. Most neighborhood grocers,. lacking knowledge of scientific retailing, have already lost this sense of security; many have also lost their businesses. The Model Stock Plan embodies principles so basic that they will help a small independent retailer or a metropolitan department store. Bui the independent retailer, doing a small business against actual or potential chain-store or depart- ment-store competition, is in as urgent need of this guide to planning and operation as is the big-business merchant down- town. Competitors profitably operating at lower prices constitute a grave threat to either one. Great new markets are found by lowering the prices at which commodities are sold, thus bringing the goods within a range of prices which more people can pay. This is the fundamental principle upon which mass distribution is based, the principle behind the growth of the chains. Mass distribution is largely what has made it possible to sell the same articles measurably cheaper and in far larger quantities than ever before. The reductions in price are brought about not by reducing wages either in production or distribution, for that would lessen the purchasing power of the very people to whom we wish to sell, but by the elimination of waste and

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