The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Document type:: Monograph

Structure type:: Contents

Collection:: Economics Books

CONTENTS AN —Busiest season means competition by buyers; buy when the fewest other people want what we want—The best styles come at between-season showing; the consequent importance of being then open to buy-—The job season provides bargain lots; dull- season orders as rewards for prompt deliveries earlier—End of producer’s season an opportunity for exceptional values. CHAPTER XI PAGE ENTIRE STOCK OF BARGAINS . . . . . .. . .. .. Building goodwill by extraordinary values—The Model Stock Plan a scientific method of obtaining good values at prices cus- tomers most willingly pay—No competitor, operating on opinion, can meet these values—If we do not adopt the Model Stock Plan, competitors will eventually force us out of business—The value of training in fixed-price buying—Right deliveries as important as price—Looking at goods vs. looking at records—* Sighting shots” in buying—Plan the buying in the store—Humility and net profits—Dangers of large stocks too early—How to plan ahead for buying—Helping producers make money—Study resources constantly—Competition increases our profits by drawing trade —Internal store competition should be encouraged—The chain within a chain—If department stores had adopted the Model Stock Plan 10 years ago—A look ahead. 14% CHAPTER XII PusLicrTY THAT MEETS AND BEATS COMPETITION . . . . 164 Substituting facts for opinions in publicity~—Rules for success in advertising—What we have to advertise—The functions of news- paper advertising, windows, interior display—Publicity to make complete stocks profitable—The best-paying “copy appeal ’— Advertising to beat the chains—How this brings in new customers —Improving the windows—Interior displays that ring the cash register—Drawing customers to other departments and other Joors—Publicity that fits the selling calendar—The serious, costly lefects in current practices of retail advertising—*“Bargain” and “sale’t advertising that drives trade to competitors and helps chain competition—Where Woolworth’s erred—Teaching cus- tomers that all our goods are bargains all the time. CHAPTER XIII MORE PROFITS FOR PRODUCERS AND DISTRIBUTORS. . . . How producers are employing model stock plans of their own to increase their own and their customers’ total profits—(1) Brown Durrell Company—(2) Gotham Silk Hosiery Company—(3) Six other silk hosiery manufacturers—(4) Cannon Manufacturing Company—(s5) Royal Worcester Corset Company—(6) The Esmond Mills—(7) W. S. Libbey Company—(8) Wilson Brothers —(9) Coopers, Inc~—(10) Eaton, Crane and Pike Company—(11) Maid-Rite Corporation—All of these plans are helpful but would 183

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