The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IX. The more-profit time to sell - the selling calendar

Collection:: Economics Books

THE MORE-PROFIT TIME TO SELL 123 The foreign buying of style apparel illustrates this. A manufacturer or importer goes to Europe. He sees different proposed styles, but, as a rule, cannot remain abroad until the public’s final judgment is pronounced. To stay that long would put him too far behind in getting his own manu- facturing under way. When we come, then, to buying style goods so that we may offer them to our customers at the earliest possible moment, we must decide which of the styles shown by manufacturers will succeed and which will fail. Here we, too, are guessing. A scientific method, of course, combined with a careful study of the experience of the past, helps greatly. We use our best judgment in looking over the samples of the manu- facturers and from experience pick what we think may be favorably received. But let us not pretend infallibility. Let us admit that we do not know, for we do not. One guide besides experience may be information that we possess concerning the trend of styles and of demand in general. This is too large a subject to be treated at length here; but there is a steady trend, an underlying law of fashion through the years, and there are waves and recurring tend- encies, all of which have their share of influence. Present methods may seem to indicate that they are largely freakish, but further study may disprove this and disclose scientific principles. There is one procedure, however, that offers an appreciably scientific method and reinforces the present methods of reaching the final decision. This is what I call the “yellow- ticket” method. Before we examine it in detail, though, let us refresh our memories of how the problem that the yellow- ticket method tackles is handled in the typical small store, where the proprietor has to watch everything closely himself or else be unable to pay his bills. He usually buys and oversees the selling in person. He gets daily the most reliable information possible as to the desirability of his merchandise through a direct personal contact with his customers and first-hand knowledge of their attitude toward his stock. He remembers very exactly what

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