The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IX. The more-profit time to sell - the selling calendar

Collection:: Economics Books

124 THE MODEL STOCK PLAN he buys, and he has time enough to finger through the bills to see what he has found it necessary to reorder. So, by memory and close contact he can keep: track of what he sells first and in largest quantities. His method is good. But let the store get bigger. The buyer of a department is no longer the proprietor pressed by the necessity of meeting the store’s bills. Pride in his own opinions, delight in special kinds of merchandise, or some other guiding motive may supplant in some degree the fundamental need of buying only what customers want to buy. This man puts in his sample lines for a first showing. Some of the samples sell quickly. In the press of affairs perhaps the buyer forgets that he ever had them. By the way they sold out, they appeared to be popular. But when the buyer comes to decide where he will bulk his orders, he often chooses to an indefensible, unadmitted degree from the stock that is left; in other words from that which did not sell so quickly. I have known this very thing to happen often. Frequently, the buyer does remember some sample that sold quickly. Frequently, his memory may be refreshed when he goes to the manufacturer to buy. At best, however, this method is uncertain. Very likely the buyer will reorder at least some styles for which his customers have shown no great liking. Some of the others that they chose first he will fail to reorder. Very often he will make his first purchases in too large quantities, with clever advertising and skilful salespeople will force their sale, and then, because he has sold a quantity of them, proceed to reorder them even though they are really not the best that the market affords nor in the long run the most satisfactory to the customer. That is not the best buying. The yellow-ticket method is designed to prevent these mistakes. It operates as follows: We go into the market. From all the manufacturers’ samples we pick out what experience teaches us to buy. We send these first purchases to the store, in small lots and often in single pieces only, and put on one piece of each lot a yellow ticket, which means “this piece is not to be sold.”

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