The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IX. The more-profit time to sell - the selling calendar

Collection:: Economics Books

THE MORE-PROFIT TIME TO SELL 127 customers’ judgment on them before our competitors have found out the same thing and placed their orders, with the consequence that manufacturers have become busy and desirable goods and materials have become scarce. The date, therefore, should be early, but not so early that it fails to accomplish its purpose effectively. In other words, the quicker we can get a new style or a new kind of goods to our customers and the more we can outdo competitors in the first showing the better off we are. If there are any limita- tions to that, they are exceptions which prove the rule. But—and this is important—we should not be tempted into making too much of our first-showing advertising before we are really ready with merchandise to fill calls and before our customers are ready in sufficient numbers to buy. If we disappoint people and rouse their expectations without being able to satisfy them, we shall lose sales at the time, and many of these people may lose faith in us and not come back. To review the process of building up a complete stock by this plan, we go into the market and choose the best samples we can; put yellow tickets on one piece of each lot in order that when the time for ordering in quantity arrives, we may have at our service the judgment of our customers on our preliminary purchases; reorder in small quantities those items for which customers have placed some orders; and later reorder in larger quantities the more popular pieces. Thus, gradually, we come in a systematic way to have a complete stock based not on guesses but on what customers have shown they want. This is the stock which will sell most profitably. Now, if we always had three months or so to devote to this work before we came to the time of largest demand, we could do it all fairly easily. However, at best the time between the different dates on the selling calendar is very short. One of the difficult problems is the necessity for acting decisively and yet correctly in so short a time. We must work quickly. It is to our interest. as far as the approaching season is concerned, to have our first showing date as early as possible. But we must time it nicely. It must not come so early that

Access restriction

Copyright

fullscreen: The model stock plan

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation