The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IX. The more-profit time to sell - the selling calendar

Collection:: Economics Books

132 THE MODEL STOCK PLAN mass selling arrives, in order to distribute the load of the whole period more uniformly and to find out before our competitors what the most customers really want. Following the period of mass selling come the final dates on the calendar, closing out and the end of the season. These should be determined by the following considerations: 1. The desired condition of our stock in reldtion to the manufacturers’ stocks. 2. Market conditions, which vary somewhat in different years. 3. The demand for next season’s goods. 4. The first-showing and opening dates of the following season and the stock-taking date. One definition of the end of the season might be that it is the time when the demand is about to change from the kind of goods suitable for one season to those suitable for the next. When it comes, we should definitely determine what part, if any, of the goods we then have on hand will be suitable for the coming season. The leftovers, such as we may have, must be closed out. The object of this is to avoid the twofold danger of reordering goods that cannot be sold profitably be- fore the end-of-the-season date and of being out of goods that might be sold profitably before the new season actually begins. In this chapter we have seen that a complete stock pays us, and that a large stock is not necessarily complete. We have looked into the ways in which complete stocks at only three price levels make it easier for the customer to buy of us. Then we came Yo a detailed consideration of the selling calendar and its usefulness in keeping our stocks complete at the right times and getting rid of them before they hang heavy on our hands. We are now ready to consider the buying methods that, combined with the other integral parts of the Model Stock Plan, help us to make sure that our whole stock is of excep- tional value. For this, after all, is a major purpose of our merchandising method. If we can build an active, militant goodwill toward our store throughout a sufficient proportion of the public and support it with sound operating procedures,

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