The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IX. The more-profit time to sell - the selling calendar

Collection:: Economics Books

134 THE MODEL STOCK PLAN we get our prices down to three, for the same total investment we can carry at each of the three price levels stocks much more complete than previously ai amy of the many price levels. Also, under the Model Stock Plan, our stocks are made still more complete because many of the more desirable goods manufactured to sell at in-between prices are drawn to our next lower full-line prices. The effect is that of a far more complete stock than the customer has ever found in a store operated on traditional lines. We show the customer a wide variety of styles, colors, and materials in a complete range of sizes, at each of our three prices, and thus increase our sales. With our smaller number of variations and larger volume of sales, we do not suffer the usual fate of having the profits gained by completeness of stock offset by slower rate of turnover. We are turning our stocks so fast that we are able to keep our merchandise in step with style. Under the Model Stock Plan we do not have to spread our capital and our goods over too wide a range of prices. Failure to maintain really complete stocks is serious. Every time that a customer fails to find in our stock exactly what is wanted, this reacts definitely against the store. The customer goes to hunt for the article in a competitor’s store, and we lose the sale. Or else we succeed in selling something that is not the customer’s first choice; this, in the long run, reacts so unfavorably that it doubtless costs us more than would actually losing the sale. That the seriousness of this condition is not more generally recognized is due to its general prevalence in any community. Where every store in a community has incomplete stocks, the customer becomes so used to failing to find in a single store exactly what is wanted that this disservice is not seri- ously held against the merchant. But if even one store begins to carry really complete stocks, customers form the habit of going to that store first—if prices and styles are equally attractive there. As we strive for complete stocks under the Model Stock Plan, and as we find it possible to approach completeness

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