The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IX. The more-profit time to sell - the selling calendar

Collection:: Economics Books

136 THE MODEL STOCK PLAN her decision and buys. If minor price variations are done away with and a complete selection offered at each full-line price, we have taken away one of the large obstacles to con- summating the sale and have decreased the time required of our salesperson in making it. This is not theory, nor is it confined to store retailing. Every experienced mail-order seller has learned by test mailings—and the results of no other sales effort can be so scientifically measured as can those of mail sales work— that if he gives the prospect too many choices he decreases his sales. In other words, simplify customers’ problems of deciding and we make it easier for them to buy of us. Ina retail store we cannot get down to having only one item at each price; but by getting down to three full-line prices we greatly increase our sales by lessening the customer’s opportunity to vacillate.

Access restriction

Copyright

fullscreen: The model stock plan

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation