The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter X. The more-profit time to buy - the buying calendar

Collection:: Economics Books

144 THE MODEL STOCK PLAN must buy, as far as possible, when they are not busiest. We must readjust our plans to fit more nearly their needs and requirements; and we can do it, to a great extent, without loss of profit or merchandising prestige. Indeed, we can often add to our profits if we let manufacturers know that we are willing to use our best efforts to help them keep busy in their dull periods. As soon as manufacturers have supplied the distant trade and the majority of nearer buyers, their busiest season ends. An idle manufacturer begins at once to look around for new avenues of business. He must usually get it by forcing sales. Usually, he makes up a new line of samples and tries to sell to retailers who are already fully supplied. This marks the fifth date on the buying calendar, the between-season show- ing. Its date will usually coincide with or closely follow the fourth date on the calendar, the end of the busiest season. Usually these new samples are the best of the year. They are not guesses, as the very first samples were. Time enough has elapsed to get the information that comes from abroad and the information furnished by reorders, showing the actual demand. This makes it possible for the manufacturer to produce quite definitely what customers want. Usually, however, most buyers are not then in a good posi- tion to buy. If they do buy, they must take losses on other goods already bought. The task for the merchant who studies his problem and is guided by his knowledge of the buying calendar is to be open fo buy ai this time. ; It would be profitable to take 75 cents for every $1 paid for the goods in style departments at the height of the season, or just after the height of the season when the manufacturer’s busiest season ends, if we could get rid of these goods and replace them at once with what we then know customers actually want. This would be true for almost any style stock. We could make more money by selling our goods overnight for three-quarters of what we paid, provided the following morning we could open our doors with a complete new stock bought at the full prices then current, containing nothing but what we knew was in demand.

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