The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XI. An entire stock of bargains

Collection:: Economics Books

CHAPTER XI AN ENTIRE STOCK OF BARGAINS Building goodwill by extraordinary values. The Model Stock Plana scientific method of obtaining good values at prices customers most willingly pay. No competitor, operating on opinion, can meet these values. If we do not adopt the Model Stock Plan, competitors will eventually force us out of business. The value of training in fixed-price buying. Right deliveries as important as price. Looking at goods us. looking at records. “Sighting shots’ in buying. Plan the buying in the store. Humility and net profits. Dangers of large stocks too early. How to plan ahead for buying. Helping producers make money. Study resources constantly. Competition increases our profits by drawing trade. Internal store competition should be encouraged. The chain within a chain. If department stores had adopted the Model Stock Plan 10 years ago. A look ahead. WriraiN 10 years no efficient, successful merchant will continuously advertise “special bargains,” and, above all, he will not advertise bargains ‘for today only.” Imagine Ford or Chevrolet advertising their cars as marked down for today only or for this week only. They act far more wisely. They know that the cars they offer are bargains every day, at all times, and that nothing could be more costly, more foolish, than to advertise them spasmodically at a reduced price. The Model Stock Plan, efficiently used, provides bargains every day, an entire stock of bargains. By offering our customers an entire stock of bargains, we build goodwill more valuable than any other single asset of our business. The truth of this statement is as simple as A,B, C. But we know from our own experience in merchandising that build- ing an entire stock of bargains is not simple. Actually such a stock cannot profitably be built up by commonly accepted methods. Successful buying—which means, in the long run, buying to give our customers the greatest satisfaction and, therefore, yield us the greatest total profits—is not, under the Model Stock Plan. based on inspiration or opinions or even on that r 4»

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