The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XI. An entire stock of bargains

Collection:: Economics Books

150 THE MODEL STOCK PLAN in a European country. He purposed to employ for these European stores head buyers trained and highly experienced in fixed-price chain-store merchandising. The European merchant pointed out that American buyers could not possibly know what the European customers like nor could they know the best buying opportunities among European resources. Right here the American chain-store operator countered with a fact that has come to him from long, profitable experience: I would rather have buyers who know best how to buy to a single fixed price than have buyers who know all the ins and outs of local consumer preferences and local producers. No other quality in a buyer will make as great profits for the store in the direct sales, and, in the long run, more and more profits from greater goodwill, as know- ing that he has just one fixed price at which he must sell, and for which, consequently, he must buy within a definite range of cost. The buyer who already knows this basic fact from experience can easily enough find out from his sales results and from native assistants what customers like and dislike. With his purchasing power, he can safely depend on most of the worthwhile suppliers finding him and bringing their samples. But if a buyer does not know how to buy for a single price, the handicap on us would be too great. Of course the simplest and best way and the one that we shall finally work out here is to have native buyers. But until we can train native buyers who will be both willing and able to use this better method, we can only afford to have our buying done by trained, experienced Americans who are trained to the best use of this strongest and most successful method of buying to a fixed price. As between a buyer who knows the local problems and a buyer who knows buying to a single price, I'll take the experienced fixed-price buyer every time, in any market, and under any conceivable conditions. Most retail stores, even good-sized department stores in the smaller cities, cannot subdivide their buying to the point where one buyer or an assistant buyer can have charge of just one full line. But larger stores can reach this high degree of specialization; in fact, there is a notable trend in this direction. The buyer who is concerned only with one item or with one line of goods to sell at a single price has, as the chains have already demonstrated, an immeasurable advantage over com-

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