The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XIII. More profits for producers and distributors

Collection:: Economics Books

MORE PROFITS FOR PRODUCERS 189 quote from Roy E. Tilles, vice president and general manager of the company, by this plan it manufactures “daily, not monthly, to meet the direct and immediate demand placed apon the merchant by his customers and so runs no risk of farge inventories and ultimate heavy losses.” This is, of course, equally profitable to the merchant, for it leads straight toward one of the major goals of the Model Stock Plan: to provide the right goods, in the right quantities, at the right time, at the right prices. Daily reports from 8o to roo kev stores on total sales and sales by color and style give the manufacturer a constantly corrected picture of retail sales in different parts of the coun- try. It can, therefore, pass on to all dealers constructive suggestions about their individual store sales if these in any harmful way vary from the experience of the many reporting key stores. This service from the manufacturer to the store acts as an inducement for the store to use the automatic reorder plan. Incidentally, of course, it is far more tactful to give the dealer this comparison with what other dealers are doing than it would be to base the criticism on the plan itself, for that would constitute asserting the manufacturer’s own authority. It is extremely important that when a manufacturer adopts a model stock, he present it with real diplomacy and sales- manship. Otherwise, he is in danger of telling his dealers how to run their own businesses—something that few retailers relish from a producer. Each item in the Gotham model stock is checked regularly just as soon as it gets low. Between the second and third pairs of the three pairs of stockings in a box is placed a gummed label which bears the style number, size, and color of the item in the box. When the saleswoman comes to this label, she fastens it on a stock sheet that goes to the factory as a reorder. Reorders are filled the same day if the sheet is received before 4 p.m. At the end of each month a sales analysis is made for the individual store; styles and colors that do not sell are withdrawn from the model stock and are replaced by fast-moving items. Retail rate of turnover has

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