The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XIII. More profits for producers and distributors

Collection:: Economics Books

MORE PROFITS FOR PRODUCERS 103 Model Stock contains items that the retailer has previously been unwilling to stock because he did not see how much they would add to his profits, so the Esmond full-line assort- ments brought to the attention of both jobber and retailer items the sales and profit possibilities of which they had never before been able to appreciate. This gain was consolidated by picturing in jobbers’ mail- order catalogue color pages, supplied by the mills, only the patterns and colors that were in the full-line assortment. The natural division of the Esmond line into baby blankets, bed blankets, “fancies,” and blanket comfortables for the foot of the bed soon developed separate full-line assortments of each of these subdivisions; these lines are often segregated in different departments and sometimes are bought by differ- ent buyers in one department store. As Esmond developed a line of all wool in addition to the cotton Jacquards, there was also an assortment of the wool blankets. Case 7. W. S. LiBBEY COMPANY, BLANKET MANUFACTURERS Many manufacturers have at one time or another sold or consigned special assortments made up to induce the distrib- ator to stock the line. Of course, the nearer the selection of the special assortment to the requirements of the distrib- utors and their customers, the more successful the effort of the manufacturer to introduce the line. Golden Fleece Blankets, made by W. S. Libbey Company, are distributed to jobbers in assortments chosen for speedy selling. Domes- tics in general have long been offered to the trade in assort- ments which have been the means of introducing a line and have cut selling costs by increasing the unit of sales. Analysis of the plans already described in this chapter clearly indicates that the selection must be good for the distributor and his customers, whether or not it adequately represents the manufacturer’s whole line. It ought to be so good that it can be sold outright, so good that the dealer will want to buy it again and again.

Access restriction

Copyright

fullscreen: The model stock plan

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation