The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter I. The way to greater total profits

Collection:: Economics Books

THE WAY TO GREATER TOTAL PROFITS 3 tion, to the great benefit of producers; the reason is that under this business principle producers will get bulk orders from their customers. The benefit that he gets from these bulk orders, the manu- facturer will, of course, share so that the retailer can in turn share them with the customer, thus increasing the total business of both of them. A manufacturer who initiates the Model Stock Plan in his own business without waiting for pressure from his trade will find additional profit in the advantage he will have over competition by being able to help his customers to put it into effect in their businesses. In stating adequately the advantages of using the Model Stock Plan, it is hard to avoid terms that must, to the man unacquainted with it, seem overstatement; and overstate- ment is certain to antagonize the successful business men and the coming leaders of business for whom this book is written. The most successful business today is being operated with a degree of scientific skill unheard-of a few years ago. Gone are the days when haphazard methods could be depended on for profits; the basic difference between the method explained in this book and the old method is the substitution of facts for opinions. The continuance of pioneer conditions in some lines is all that has permitted many stores, factories, and wholesale houses to make money while going contrary to scientific merchandising principles. Pioneer conditions are rapidly giving place to an era of still more intensive competition. Basic changes are occur- ring, more than at any time since the First Industrial Revolu- tion which came with the substitution of machinery for handwork. Every line of commercial activity not already affected will feel the drastic changes before long. Distribution is the best example. It offers rather more than its share of these major changes. Most in the popular eye at the present moment is the growth of chain stores. But this is only one of many basic changes. Numbers of great department stores are being merged under group ownership. In many industries we see a trend toward elimination of intermediate distributors, a trend notably

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