The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XV. The Model Stock plan makes greater total profits for every business

Collection:: Economics Books

GREATER PROFITS FOR EVERY BUSINESS 21x aseful in extending the European market for American goods. Also I had in mind that the comparatively small sums spent in Europe by hundreds of thousands of third-class tourists would make a total large enough to increase Europe’s buying power of our goods and also help “transfers.” By reasoning it out directly along the lines of the Model Stock Plan, I came to the method that would make a European trip available to Americans at “the cheapest full-line price.” Then I presented this novel plan at the annual meeting in Washington of the men interested in shipping. The result was the gradual adoption of the cheapest full- line idea, “tourist third class,” which is essentially trans- atlantic passenger transportation “at the lowest price at which it can be produced in quality high enough so that cus- tomers will buy it again and again.” The accommodations now available in this class are filled to capacity during the summer. There are millions of people in the United States who have been prevented from going to Europe only because it has not been within reach of their pocketbooks, and they will go again and again if the prices are what they can afford to pay. This application of the Model Stock Plan’s full-line price principle has not been carried to its fullest possibilities, because many of the shipowners and ship executives as yet have not altogether comprehended how the Model Stock Plan applies completely to something apparently so different from a business that does its trade on a stock of merchandise. Because passenger transportation is a service and not goods, T1We now find transatlantic passenger travel developed exactly on the basis of the full lines of the Model Stock Plan. Tourist third is the cheapest full line. First class is the highest-priced full line. De luxe departments are repyresa 8a by a number of ships that cater to the de luxe traveler. The best- selling full line is represented by the cabin ships, which are potentially the best-selling full line, although they are not yet statistically the best-selling full line because there are not sufficient cabin ships to accommodate the great number of passengers who would like to use this service. The trend toward more generous cabin accommodation is seen in the steady conversion of ships into this service, the SS. George Washington being the most recent conversion as this is written. While progress along this line has been fairly rapid, it will be much more rapid as ships not specially built for this most profitable type of service become obsolete and are replaced with new ships.

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