The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XV. The Model Stock plan makes greater total profits for every business

Collection:: Economics Books

212 THE MODEL STOCK PLAN they sometimes miss the point. But the application has now gone so far and is so successful that competition may be counted on to do the rest. At present this business is largely done during summer vacations. When eventually the hotel companies and steam- ship companies realize the possibilities that will come from a really complete application of the Model Stock Plan, they will not only make the summer months fully productive but will also make travel come in very large volume in other months. It nets down to a situation that can best be illustrated by supposing that a Ford or Chevrolet automobile could be produced in the factories for $200, but that the cost of dis- tributing it were another $800. Mass production of the present Ford or Chevrolet would be impossible at a retail price of $1,000, no matter how efficient the factories might be, The customer, of course, is not concerned with whether the cost is accumulated in the factory or in distribution. He rightly looks at what he has to pay. If he cannot or will not pay $1,000 for an automobile, the sale is lost. In selling European trips to the masses of American popula- tion, knowing the total price of the trip would help travelers to determine whether or not they can afford it. When the steamship lines recognize more definitely that people want to know how much money it will cost them not only for the voyage but also for all the expenses on land—hotels, rail- roads, and the rest—the companies will include every expense in personally conducted tours for a fixed, all-inclusive price. When people then realize that they can have a European trip about as cheap as one at home, travel will be tremen- dously stimulated at third-class and cabin-ship price levels, and the steamship lines’ profits will be increased to a still greater degree. A possible off-hand objection to encouraging European travel on a mass-production scale is that it might be better policy to induce our citizens to see America first. The answer is that people who have been to Europe will be better customers for travel in the United States, because they will

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