The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XV. The Model Stock plan makes greater total profits for every business

Collection:: Economics Books

216 THE MODEL STOCK PLAN passed as this is written. Today several successful chains of $1 stores are in operation. Then there was pointed out the possibility of applying a similar idea in book publishing. “By and large, books are published at arbitrary prices, without definite relation to the buying ability of our 114,000,000 people . . . Often an edition will not exceed 1,000 or 1,500 copies, whereas there are thousands upon thousands of potential book buyers in this country . . . The average book will no longer be pub- lished at a price higher than a full-line price—that is, higher than the highest price at which mass distribution is possi- ble . . . In a short time one or two publishers will do it and will be able to offer authors a first edition of 100,000 OF more, while the other publishers offer merely 1, 500 or 3,000.1 In the intervening five years have come the so-called “book clubs.” The Literary Guild is giving its 60,000 subscribers approximately $40 worth of books a year for $21. There is a children’s monthly book club, a business monthly book club, and a lawyer's monthly book club, all of them working along the best-selling full-line price. And there is a book club working along the cheapest full-line price. I am not citing these examples to glorify my ability as a prophet. Prophecy is at best dangerous and at worst dis- astrous, so that I try not to indulge in it too lightly or fre- quently. But if, in only five years, the unmistakable economic trend toward mass production and distribution along Model Stock lines has made these two forecasts come true—the one about books brought down on my head no end of dissent at the time—does it not follow that these broad statements about other lines are now most likely to be worked out with greater and greater total profits? Just as another indication of the possibilities of applying mass-distribution principles and methods to lines of business that on the surface are much different, let us look at the experiment made in December, 1929, with merchandising popular magazines through chain stores. Four new maga- 1 0p. cil., pp. 152-186.

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