The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter I. The way to greater total profits

Collection:: Economics Books

THE MODEL STOCK PLAN hastened by the chains. Group buying by retailers is increasing. Style is penetrating into many lines hitherto free from style influence. Major outlets for many types of goods are shifting from one kind of store to another; small hardware and notions into chain variety stores; nationally advertised men’s clothing and furnishing goods into retail outlets owned or controlled by manufacturers. The list could be extended indefinitely. These suffice to indicate the trend. We may depend upon people to keep on eating, wearing out clothes, building houses, running mileage on their auto- mobiles. Whether your business and mine make money by supplying these wants depends upon our adaptability to changing conditions. If we combat today’s and tomor- row’s supercompetition by simple but scientific methods, we shall prosper safely and surely. If we do not adapt ourselves we must eventually go under. The principles and methods of the Model Stock Plan are the surest way to net profits, although they are not always the line of least resistance in running a business. In the first place, they are predicated—just as are Ford's, Chevro- let’s, Woolworth’s, and other modern merchandisers’ —on actually thinking our way through our business, using facts as a guide and a check-up rather than traditional opinions. The Model Stock Plan is not difficult to carry out. On the contrary, it is simpler and will cause us much less work than the currently accepted methods. The only difficulty comes in deciding to carry it out. All of us tend to continue using 1 Many other examples could be cited from higher-priced lines of business 2s well. Cadillac automobiles have of recent years shown the results of much he same kind of thinking; American Telephone and Telegraph Company is an excellent instance in a service industry. Woolworth, Ford, and Chevrolet are used as examples throughout this book because they are the most con- spicuously successful in working along lines similar to those of the Model Stock Plan. But this choice of examples must not be misinterpreted as meaning that the Model Stock Plan applies only to the lower-priced fields of business. Actually, the opportunities for increasing profits by using the Model Stock Plan are incomparably greater in the field of higher-priced merchandise than at the lower levels such as Woolworth’s nickel and dime prices, as will be clear after the workings of the plan are explained in detail 3 little further along in this book.

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