The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XVI. The most important job in distribution

Collection:: Economics Books

MOST IMPORTANT JOB IN DISTRIBUTION 235 mark-downs of novelties. Since, under the Model Stock Plan, the novelties will be marked down to the next cheaper full-line price, they will not only sell much more quickly but also the net result of selling them at this reduced price will be to increase largely the sales of goods in the full lines to which they are reduced. This will actually reduce the total mark-down loss or often result in a net total profit on account of the increased sales of the full line these mark-downs pro- duce. Because this must assure our having the newest of these goods at all times, and nothing obsolete, we shall thereby tremendously increase the goodwill of our store. Many of the weaknesses of merchandising arise from look- ing at important problems through the eyes of a buyer rather than of a seller. For instance, consider outsizes. Here is needed a definite formulation of, and provision for, the extra- small and the extra-large sizes. The buyer who works ander traditional methods is likely to buy these goods cau- tiously, often in insufficient quantities because of the risk involved. Again, as we all know, they may easily be bought in too large quantities through lack of knowledge of the total amounts of all items that should be carried in the full line. There is a distinct advantage in segregating these goods and handling them as separate departments, probably with an assistant in charge of each. The need for this is more apparent when it is considered that extra-large or extra-small sizes are usually better if they differ in some particulars from the good styles in ordinary sizes. A style that is good for a medium-sized woman might be ridiculous on a very large woman. The difficulty here is usually met by not buying extra sizes in unsuitable styles. This method is merely negative and does not compare in total profits with segregating extra- large or extra-small sizes and treating them as special kinds of merchandise, as though we had a special shop that carried only such goods. In this way we are able to have stocks more complete and more suitable and thus to gain a reputation for supplying what other stores are not so well organized to

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