The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter XVI. The most important job in distribution

Collection:: Economics Books

236 THE MODEL STOCK PLAN supply. We can get steady customers for such goods. Being better satisfied in this respect at our store than else- where, these customers are likely to prefer to buy also in our other departments. Where this method has been adopted, it has usually resulted in separate departments for each of these lines. The separate departments have not only proved very profitable but also are far ahead of the ordinary competition. They add very largely to the goodwill of our store as people recog- nize that it specializes in goods which are ordinarily difficult to find in complete assortments and that we carry them at prices reflecting our policy of no greater percentage of profit on these than on any of our other goods. In addition to the BB’s, MPs, staples, novelties, style goods, and outsizes in each full line, of course there are needed what, for want of a better name, may be called “related lines, ”” such as tennis shoes and rubbers in a shoe department; nurses’ uniforms in an apron department; chauffeurs’ uni- forms in men’s clothing; women’s riding breeches in a skirt department; nursery and invalid furniture in a furniture department; road maps in automobile accessories; and maternity dresses in a dress department. In many stores such goods are not carried at all or in only a haphazard way. An evidence of the possible usefulness of the Model Stock Plan in building up full lines is that there exist specialty shops and chains of such shops for many specialized classes of merchandise. If they exist outside of department stores, they can exist equally well or better with- in them. Of course it is not practical to have separate departments for such lines in stores so situated that they can do only a limited volume of business in these goods. But even in such stores something can be done in this direction by getting one of the salespeople specially interested in these outsizes or in a related line, so that this salesperson is a specialist who can deal particularly well with this merchandise and with customers who require it.

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