The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Index

Document type:: Monograph

Structure type:: Index

Collection:: Economics Books

INDEX Advertising, see also Publicity bargains, 180-182 policy involved, 147 cheap goods, customers’ reaction, 120 “copy appeal,” 167 defective, x80 expense compared with total sales, 174 facts as basis, 169 first floor displays, 179 “institutional,” 172 interior store displays, 164, 163, 168, 176-180 newspaper, 49, 165, 168, 178 rules for, 166 window displays, 164, 165, 168, 173-176 American Telephone and Telegraph Company, operating plan, 4 Anpals of the American Academy of Political and Social Science, 6 Artcraft, hosiery, 190 Atlantic and Pacific stores, 215 Automobile tourist camps, 214 A n Banks and bankers, merchants as credit risks, 223-224 Bargains, 7, 40 see also Basement stores advertising, 180-182 policy involved, 147 entire stock of, 7, 147 methods of creating, 40-50 Model Stock Plan, use in relation to, 147 policy regarding, 42, 43 sales dependence upon, 7 Basement stores, 20, 28, 82 Basement stores, see also Bargains automatic bargain, go-99 mark-down plan, go novelty goods in, 234-235 operating plan, go overpricing, 08 reserve stock eliminated, 93—g4 service in, decreased, 96 supply and selling adjustments, 02 turnover rate, 8 unsold merchandise, 8 buying for, 83, 88, 162 zo00ds, discontinued styles, 05 ‘ncomplete assortments, 85 priced above highest-priced full line, 87-88 priced below cheapest full line, 82,8 seconds, 95 importance of, 82-83 independent of other departments, 82 ‘ operation, 84-83, 88, 89 personnel, 82, 88 publicity and advertising, 88, 8o, 90, 171 Best Buy goods, (BB's), 30-51 advertising value of, 49, 50 competition in, 45-46 development of, 44-45 full lines, carried in, 49, 148 goodwill created by, 42, 43 more-profit results from use of, 46, 50-51 purchases in quantity, 40 sales, quantity, production costs lowered, 201 shopping of, essential, 46, 148, 170, 78 special salespeople for, 40

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