The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter II. Choosing price levels to increase sales

Collection:: Economics Books

CHAPTER II CHOOSING PRICE LEVELS TO INCREASE SALES The price levels that serve customers best. Simplification and stand- ardization of retail prices. How customers set our prices. The three full lines and full-line prices. Standardized prices give the store Wool- worth’s buying advantages, increased because at higher price levels. The Model Stock Plan helps the buyer get far better values where mass demand centers. . No in-between prices. Standardized prices help in group buying. Better assortments, better values, greater sales. A complete stock not necessarily large. Theoretically complete or com- mercially complete? Losing customers by short stocks. Fewer prices, easier selling. Why not four full lines? How different stores’ trade overlaps. Records and experience in setting prices. Common sense in prices. How often shall full-line prices change? Consistency in price appeal. The Model Stock Plan for the store as a whole. Price, quality, and style. WE are now ready to see specifically how to set our selling prices at the levels that serve the customers best and that will, therefore, result in the greatest total profits to us. We must start our whole examination of Model Stock Plan merchandising from this point, for the right price levels are basic in building goodwill of the kind that brings customers past other stores to trade with us. Buying bulks around certain prices. This is the fact that makes possible the Model Stock Plan. No store has as yet discovered how it can keep complete stocks covering the whole price range from the very lowest to the very highest and, at the same time, turn such great stocks often enough to earn an adequate total profit. This is generally recog- nized. Each store has its price individuality. The public knows it as “exclusive” or “popular priced” or whatever 1 Perhaps a half dozen of the largest department stores in the United States have succeeded in catering to practically all economic levels of thebuying public. These are not exceptions to our principle but illustrations of its inclusiveness. Actually, such a store must be regarded as an aggregation of single stores, not as itself a single store. Considered in this light, the apparent exception to the rule is seen to conform.

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