The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter II. Choosing price levels to increase sales

Collection:: Economics Books

CHOOSING PRICE LEVELS TO INCREASE SALES 15 may be its principal characteristic. On this reputation it stands or falls. As people from a given level of economic life find the stock and atmosphere of a store to their taste, others of the same income groups follow. The retailer observes a steady demand for goods of the sort these people buy and tries to supply them. We all know that while his store is small the merchant is in such close personal contact with his buying public that he is likely to recognize the impossibility of stretching his capital over too wide a range of prices. By the time most stores grow to good size examination will show that they are offering goods for sale at far too many prices. The advantage of having fewer price levels may not at first glance be obvious. It is none the less real. Successful business men accept and act on the principle of simplification, the great advantages of eliminating needless varieties.! Price simplification and standardization are quite as advantageous. And the Model Stock Plan isactually the first comprehensive practical method for simplifying and standardizing prices. When we get a real simplification and standardization of retail prices eliminating wastes in retail distribution and working back into production to help manufacturers eliminate their wastes, the resultant savings to business and to consumers will far exceed the savings that have come as yet from simplification of varieties. How many price lines should our store have? In accord- ance with our policy of substituting facts for opinions, we must look to our customers and their buying habits for the answer. Let us say that our average woman customer, the average of the economic level we serve, pays $10 for a street ! How generally simplification of varieties has heen accepted throughout industry is exemplified by the large number of industries—constantly increas. ing—that have reduced the number of varieties by industry-wide agreement arrived at under the auspices of the Division of Simplified Practice, Bureau of Standards, U, §. Department of Commerce, This work was initiated by President Hoover while he was Secretary of Commerce and has been con- tinued actively by his successors in this office, The division estimates con- servatively that this simplification is saving American industry $300,000.000 A year.

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