The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter II. Choosing price levels to increase sales

Collection:: Economics Books

26 THE MODEL STOCK PLAN 1. Far better assortments, because we have fewer different prices to spread our stock over. 2. Far better values, for, by simplification of prices, we are applying the same principles that give Woolworth’s such extraordinary values. 3. Far greater sales, coming from our better assortments and better values—and, from these, still greater sales because of resultant mass buying and mass selling. In using the Model Stock Plan, then, we concentrate complete assortments effectively at the three price levels at which the greatest number of people buy. The three price levels are actually the three mass-selling prices at which the greatest number of people buy, at which stocks move most quickly, and at which the most merchan- dise can be sold. There is nothing arbitrary about these three full-line prices. They are specifically determined by that section of the community’s pocketbook upon which a store depends for the bulk of its customers. They are compulsory, necessary, and scientific. There is great strength in the argument for having goods above the highest-priced full line even if they cannot be obtained at prices to be sold profitably as highest-priced full-line goods. There is a definite publicity value in hav- ing—preferably in a de luxe department—as high-priced goods as any store keeps in specialties, style goods, and the like. The same reasoning applies to goods below the cheapest full line, preferably handled in a basement store. Putting aside for the moment, then, consideration of goods above and below the three full-price lines, we may classify merchandise in any given line in our store as: 1. Highest-priced full line, 2. Best-selling full line. 3. Cheapest-priced full line. A natural inquiry is: “Why may we not have four full-line prices rather than three; would not the fourth line increase our sales materially ?”’ t See Chaps. V and VI.

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