The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter II. Choosing price levels to increase sales

Collection:: Economics Books

34 THE MODEL STOCK PLAN full-line prices, as customers learn from experience that they can always find what they want in large assortment at a given price at our store and find at that price very many of the better styles and better goods that are usually sold at higher prices. As yet we have not touched on one extremely important phase of this three-price-level side of the Model Stock Plan. The point is, by setting our prices scientifically throughout every department, we bring about a real consistency of price appeal. It is easy to lose customers and goodwill by failing to have the corresponding qualities and prices in all other departments. For instance, the price lines in the dress goods department imply the same general values and prices in trimmings, linings, and the like. Operated consistently in this respect, the Model Stock Plan brings about a uniformity of price that increases total sales. Let us look at another instance. Color is not the only measure of an ensemble. If a woman can find in one store all the garments and accessories to constitute an ensemble, that does not mean that she can or will buy in that store. If she buys a $25 dress she can presumably match the dress with shoes of appropriate color in the shoe depart- ment, But if the buyer of the shoe department believes in catering only to the higher-priced trade—in which, obviously, the buyer of the dress department does not believe—she may find no shoes to match at less than $20. If she can afford only a $25 dress she obviously cannot afford $20 shoes. Under the Model Stock Plan not only are prices set at three price levels to yield 85 per cent of the total sales of the store! but also they are set in each department at a level that matches the levels of the other departments. In a store with a number of buyers, each in charge of a separate department, it is difficult to keep stocks consistent throughout. Buyers recognize, however, the value of the effort to keep merchandise in all departments up to a uni- form proper standard. The Model Stock Plan goes through 1 De luxe departments and the basement store account for the proportion of the store’s sales outside the three full lines.

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