The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter III. What is a Model Stock?

Collection:: Economics Books

WHAT IS A MODEL STOCK? 39 } Style merchandise is, of course, subject to violent fluctua- tions of demand, as the current fashion shifts. What is good style today may be poor style tomorrow. As style has worked its way into many classes of merchandise that were previously not affected by it, it becomes an integral constituent of almost every full line.! Novelties are the highly unusual items which, if they take, show a sudden bulk demand. Any novelty may in time become a staple; it is more likely to give way to other novelties and become obsolete. In some classes of mer- chandise they are far more important than in others. Ouisizes enter a line only if size is an element. For the most part these are items of clothing for those persons extraordinarily large or small or of unusual proportions. Some provision must be made in the full line for these per- sons; there must be merchandise in outsizes available to them. The man who wears a 1314 shirt will not buy his shirts in the boys’ department, although naive salesmen have been known to suggest this. In a full line there must be definite stocks of the outsizes which can reasonably be demanded. Under the Model Stock Plan it has been found that gradually the supply makes the demand, and a growing trade is built up as the customers find that their demand is being catered to. So definite in value is this growth that it has resulted in very profitable special departments devoted only to outsizes. It is possible to increase total profits materially by getting our store generally regarded as a good place for outsizes.? These four classes of merchandise—staples, style goods, novelties, and outsizes—are fairly obvious. The other two constituents of a full line of a Model Stock are not obvious— the Best Buy and the More-Profit Item. Their importance, _ 1Tt should be borne in mind that style is not so complicated a question as is usually thought. Much of the apparent complication has been artificially injected into the subject by fallacious thinking and by unjustifiable stimu- lation of new styles as a means of avoiding competition on a basis of value. This point is discussed in more detail in Chap. VIIL, p. 111. 2 This is also true of such highly special goods as mourning goods and maternity goods. The degree of specialization profitably possible with such goods is treated in Chap. XVI, p. 235.

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