The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter III. What is a Model Stock?

Collection:: Economics Books

THE MODEL STOCK PLAN merchandise is manufactured most favorably, and a touch of imagination and foresight. This sounds formidable. It is not exactly easy. Yet the chief requisite is the determination to do it and to keep everlastingly doing it. Cases are instructive. Let me describe one of my own experiences. When, a good many years ago, we opened our first garment store in Boston, most merchants told us that women’s cotton underwear was difficult to earn a profit on. And so it was. Practically all of the cotton underwear carried in stores was staple. Few manufacturers produced distinctive under- wear, for the bulk of such lingerie was made at home. Brisk competition on staples that are alike for all stores leads inevitably to plain old-fashioned price competition. Finding a BB was, therefore, almost impossible under these conditions. Rather than accept these conditions indefinitely, we preferred to help our customers and ourselves by supplying BB’s in distinctive merchandise—artistic lingerie at prices lower than it would have cost to make it at home. 44 French underwear was distinctive, using more laces and hand embroidery than American. Using French samples, we began striving for similar effects with our staple garments. We developed for our highest-priced full line articles trimmed with real lace, a distinct departure. Working in this way we created more than one BB, around which we built our full lines. Nightdresses, for instance, usually sold at $1, $1.10, $1.17, $1.25, $1.35, $1.50, and so on. We established a full-line price at 98 cents and then began searching the market for goods that could be secured at $8.50, $9.00, and $9.50 a dozen and sold at 98 cents. We could find a few lines at $9.00 or $9.50 but many more were priced at $10.50, $11.00 or $12.00 a dozen. We found that we could sell great quantities of nightgowns at 98 cents. The large quantities we could use were a great help in buying but not a sufficient help. Finally, we found that by planning far ahead and placing our orders to be filled

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