The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter III. What is a Model Stock?

Collection:: Economics Books

16 THE MODEL STOCK PLAN basic method of getting a BB by foresight, planning, and helping the producer eliminate wastes—then, it is proof that the time has come for us to use our ingenuity and planning to get a new and better BB. A BB is not beaten when it is undersold only spasmodically. It must be undersold steadily to be beaten. It takes time for our competitor to even up our lead on a BB. And while he is getting ready to meet us, we are getting ready to beat him again. In any event we have to keep up with competition, even if we are not using the Model Stock Plan. The usual way to keep up is to do it spasmodically without sufficient forethought. The BB supplies a definite method of meeting and beating competition. And instead of meaning a loss, as special bargains or leaders often mean, the BB should result in profit of itself. To be sure, a BB is maintained only by shopping thoroughly to see what others are offering. This shopping brings out the advantage of the BB as a yardstick of the value of all the items in the line.” If we carry a great many items in every class of goods, it is futile to try to compare our stocks with the stocks of competitors, item by item. It simply cannot be done. It is, however, reasonable and not too expensive to shop thoroughly one article in every full line, and that should be the BB. Then, after we have shopped it and have made sure that our BB is really what its name implies—the best buy in our city—we have a dependable measure against which to line up all our merchandise in that full line. We can compare our other purchases, as customers will later do, to see whether they will sell against the extraordinary intrinsic value of the BB. Thus in effect we compare our entire line with that of our competitors, although we actually shop but one article thoroughly. Shop the BB’s and we shop our stock. This is the princi- ple behind this method. And it is really as a measure or gage of value for the whole full line that the BB is most profitable. Indeed, a large share of the advantage of the Model Stock Plan is in laying out and comparing each item of each full line with the BB for that line. Many buyers think they can do it well

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