The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter III. What is a Model Stock?

Collection:: Economics Books

18 THE MODEL STOCK PLAN that we have made no mistake in that. Of course, if we have, the whole line will be weak. This shows the tremendous importance of the BB. I have said to Filene store buyers: “If you have only a pint of energy to put into your buying, put it all into getting the BB right; then if necessary, draft enough energy to make the rest of the line live up to it.” After we have compared the merchandise in our cheapest full line with the BB, detecting possible errors, we go on to the best-selling full line and then to the highest-priced full line. If we meet squarely the issues forced upon us and have scientifically analyzed the likely demand as to sizes, colors, and styles, we are bound to get the entire stock as nearly right as is practically possible—in any event, more nearly right than we could without this type of planning. Of course, it is most important, also, to compare the BB’s of the three full lines with one another. Using BB’s properly in the manner described will make us apply more ideas to our merchandising than we have ever done before or perhaps thought possible. We shall, more- over, find that we are more and more successful, perhaps astonishingly successful. For the competent use of BB’s, both as trade attractions and as standards of value compari- son, is one of the greatest money-making constituents of the Model Stock Plan. Even though competitors meet a BB’s price, they cannot take from us the profits we have had while it has served as a value measure and a builder-up for the balance of the line. This is only one outstanding value in our stock which has been equalled. Meanwhile, countless other less startling values through the entire stock are gradually building up a reputation for the Model Stock store which competitors can never take from us so long as we keep alert in operating our whole plan. To provide a standard of value by which to compare and correct the other values in a full line, we must have a BB in late. When we realize this motive for buying, it is obvious that we must first know what the producer who is catering to that top level is showing. This is vital.

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