The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter III. What is a Model Stock?

Collection:: Economics Books

50 THE MODEL STOCK PLAN obtained by reducing the prices of goods on hand, buying the “mistakes” of producers or middlemen, or inducing them to lower their prices on special lots as a special favor. These are not the very best methods nor in the long run the ones that will serve the public best or produce the greatest proper total profits for producers or merchants. On the other hand, the BB is an organized scientific method of providing bar- gains. It is clear that with this foresight and compulsory planning ahead, the Model Stock Plan will cause us to obtain and have in stock at all times better values—bargains—for our customers. The BB will inevitably give our stock more attractive special bargains than our rule-of-thumb competi- tors can offer, and this also has enormous advertising value. Of course the BB is best obtained by cooperation with the producers to eliminate waste and other unnecessary drains on their legitimate profits. Many of these wastes are due to present retail methods. So significant a part does the BB play in successful mer- chandising under the Model Stock Plan that it must be thoroughly understood. This idea is not wholly new. Nearly every department buyer likes to use leaders and does use them. Often a leader is nothing more than its name implies, however, a bait to lure the customer to an inspection of the balance of the line. The other merchandise is frequently bought by opinion rather than on the facts. The BB is much more than a leader in really good mer- chandising. As an integral part of the Model Stock Plan it is studiously maintained all the time and in full assortment, until competition forces the necessity of providing a new one. Experience shows that if a BB is a real BB and draws, it will inevitably lead to two more-profit results: 1. It will carry with it a lot of profitable merchandise that otherwise would not sell so largely, simply because customers would not be there in such great numbers to see it; this will best be accomplished if, instead of advertising the BB alone, the entire full line is advertised, with particular mention of the BB included in that line.

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