The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter V. De luxe goods for de luxe customers

Collection:: Economics Books

DE LUXE GOODS FOR DE LUXE CUSTOMERS 69 The Model Stock Plan’s three full lines, as we have seen, are carefully set at the price levels which best fit mass-selling needs. Nevertheless, the Model Stock Plan provides a method of winning the de luxe trade and thus gaining for the store the reputation that is priceless for increasing its mass selling even of staple merchandise. Moreover, the Model Stock Plan method will earn a substantial total profit on the de luxe operation itself. Practically all stores, even if go per cent of their goods are sold at the lower price levels, make some effort to gain this recognition for top-quality trade, especially in style goods. Most frequently the effort takes the form of buying and displaying prominently a relatively few single pieces of merchandise at price levels far beyond their customers’ Pocketbooks, and, usually, in styles more advanced than their customers are ready to buy. They do this to impress the customers with the store’s familiarity with top-quality goods in advanced styles. The store buys these pieces in the full expectation of selling them later at heavy mark- downs. Such unorganized gestures toward de luxe selling are costly, and the cost must, of course, be made up in the prices of goods at the mass-selling levels. We know, then, that any store will be benefited by actually selling, and having the reputation of selling, de luxe goods. Under the Model Stock Plan we have such a set-up that we can sell de luxe goods at a direct profit instead of merely going through the motions of selling them at a good-sized oss. As we know, the department head in charge of the highest- priced full line is definitely limited in his buying range by the price he can afford to pay for an article and still make a net profit on it. So the Model Stock Plan provides ready made a place above the highest-priced full line where the de luxe departments can develop, in charge of separate depart- ment heads, without friction or clash of interests. In provid- ing this place, which is clearly and definitely above the highest-priced full line, the Model Stock Plan overcomes the obstacles that hitherto have been in the way of the most

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