The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter V. De luxe goods for de luxe customers

Collection:: Economics Books

THE MODEL STOCK PLAN successful selling of de luxe goods in the more popular- priced stores. Let us look for a moment at the respective advantages of the small de luxe specialty shop and of the large store: OUTSTANDING ADVANTAGES OF SMALL DE LUXE SPECIALTY SxoP 1. All buying by a “style genius, ”” assuring best styles and an ensemble effect throughout the shop. 2. Style atmosphere, style reputation, style leadership. 3- Advance styles; only one or two pieces of merchandise of each style. 4. Much of the buying to the individual customer’s requirements. 5. Individuality of owner and his self-interest in his shop’s success. JO OUTSTANDING ADVANTAGES OF LARGE STORE 1. Year-round representation in foreign and domestic markets. 2. Greater buying power with style originators because more interested in showing original creations in advanced styles regardless of direct profit. 3. Lower overhead and, therefore, much lower mark-up profitable on de luxe goods. 4. Competent central organization especially set up to handle routine and finance. We must, if we are to obtain the best possible results and the greatest total profits from incorporating a de luxe business in our large store, plan to use all of these advantages. We must run de luxe departments more successfully than the specialty shops are run. We shall see that this is possible under the Model Stock Plan. But first let us list the best possible combination of these advantages: OuTsTANDING POSSIBLE ADVANTAGES OF DE LUXE DEPART- MENT IN LARGE STORE I. Advance styles, coupled with much lower prices than the de luxe specialty shop can make profitable.

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