The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter V. De luxe goods for de luxe customers

Collection:: Economics Books

DE LUXE GOODS FOR DE LUXE CUSTOMERS 71 2. An opportunity to increase largely the volume of sales because the highest-priced full line will constantly draw in customers who have also been buying in de luxe specialty shops, and who will now frequently buy in the de luxe departments. 3- Individuality of the department head maintained and more frequent trips to foreign markets made possible by relief from the inescapable details of small-store routine and financing, which the best type of de luxe buyer is least fitted to handle. 4- All buying by a style genius, assuring best styles and an ensemble effect throughout the department. 5. Greater buying power with style originators, because of the importance of the store of which the department is a part. 6. Year-round representation in foreign markets. There is a reasonable basis in the de luxe customer’s demand for goods exclusive to herself. But even more than by its appeal of exclusiveness, the small specialty shop gains its real success because it is founded on taste and a genius for style. When a new style or a new trend appears—as we have seen in recent years, for instance, in the growth of applied art in all kinds of design—it is picked up first by these alert style geniuses of the small shops. Their cus- tomers, the style leaders of the community, buy these brand- new goods. Other people see them in the style leaders’ Possession; the style spreads down through the income levels below the top. Contrast the department head in a large store not operated by the Model Stock Plan. He knows that his chief profits are made on the mass-selling lines, and he must necessarily give most of his timé to their purchase and sale. Very often he knows a great deal about de luxe goods and de luxe styles. But in handling such goods he is in competition with the spe- cialty shop owner who is concerned only with and whose profits depend only on de luxe goods. And instead of the temperament typical of the successful de luxe shop owners, the best full-line buyer has the cool business judgment that

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