The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter V. De luxe goods for de luxe customers

Collection:: Economics Books

DE LUXE GOODS FOR DE LUXE CUSTOMERS 75 more, we must do nothing within reason that will obstruct the functioning of the de luxe buyer’s artistic temperament as it expresses itself in choosing the most exclusive styles for the most discriminating customers. After all, we should not expect that a great artist such as Kreisler would willingly submit to the rules that must be imposed on the violinists of a full orchestra. The de luxe buyer must be free to buy what he wants, as he wants it, and to price it as he wants to. For one thing, many of his purchases are made with the individual customer in mind, after he has asked about that customer’s wants and needs. Our basic rule for selecting goods for a full-line price is to let the customers judge the goods. Such a rule definitely does not apply to a de luxe department, because the average customer’s judgment is not what is wanted for a selection of de luxe goods. Moreover, the average de luxe customer defers to the style knowledge and taste of the de luxe buyer where she rarely defers to the taste of the full-line buyer. The de luxe buyer must distinctly be exempt from all the full-line rules of the Model Stock Plan. For this is the para- dox, that while a de luxe department is necessary as part of the Model Stock Plan in a store large enough to make such a department possible, the de luxe department itself, to function most profitably both as a department and as part of the whole, must be entirely free from all the restrictions of the Model Stock Plan as applied to a department at the mass-selling price levels. Especially the de luxe buyer must be free from any super- vision by the department heads of the full-line departments carrying the same types of merchandise at the three full- line prices. As retailers, you and I must admit to a number of individ- ual weaknesses in our make-ups. My weaknesses are along certain lines; yours are probably along different lines. But neither of us is inclined to admit—nor is any other retailer I have ever known—that anything can be weak about our ability to pick out good styles in good taste, even up through the very highest levels of style and price. We feel sure that

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