The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter V. De luxe goods for de luxe customers

Collection:: Economics Books

DE LUXE GOODS FOR DE LUXE CUSTOMERS 79 Moreover, we can afford to send him on buying trips to Paris and other style centers more frequently than his little shop could afford. We shall almost surely have competent buying representation in the foreign as well as domestic centers of style, which will, again, relieve him of much time- absorbing detail. As added buying leverage, he may count on the much greater eagerness of style creators to cater to his needs because he is part of a large store organization which is a far more important customer than any single specialty shop can be. Is it not by now clear that our de luxe departments will have every strength of the separate specialty store and few of the weaknesses? When we bring the small, successful specialty shop bodily into our large store—for this is essentially what we are doing—we shall probably do well if we do not discard the trade-mark advantage of the small shopkeeper’s name. We shall, of course, want people to think of our de luxe depart- ments as distinctly of our store, but we can probably profit most by using the style expert’s name in conjunction with our own. If our store is the Jones store and our de luxe women’s apparel department is headed by Elise de Paris, our de luxe label might possibly have some such form as “Jones Store Elise de Paris French Shop.” Of course, our de luxe departments should have distinctive labels to identify goods as from these exclusive sections. The de luxe lines will give us an otherwise unattainable goodwill in respect to style goods and, consequently, staples also. This goodwill is bound to bring us far larger sales in our three full lines of these goods. For the average customer, even if she can afford to pay only $25 for a street dress, likes to have in her garment the label of the community’s style headquarters. No other single method will be so important in increasing our bulk sales of style goods. Even for staples people like to have the truck of the leading store deliver to their homes rather than a cheap store’s truck. Recognition as the finest store in town for styles gets us a great deal of profitable business that has nothing to do with

Access restriction

Copyright

fullscreen: The model stock plan

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation