Modern business geography

Bibliographic data

Monograph

Identifikator:: 1830562916

URN:: urn:nbn:de:zbw-retromon-217337

Document type:: Monograph

Author:: Huntington, Ellsworth http://d-nb.info/gnd/117070092; Cushing, Sumner W.

Title:: Modern business geography

Place of publication:: New York [usw.]

Publisher:: World Book Company

Year of publication:: 1930

Scope:: VIII, 352 S.; Ill., graph. Darst.

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Part four. The field of consumption

Collection:: Economics Books

304 Modern Business Geography World War the United States took a rapidly increasing share of the South American trade, because western Europe was so busy with war that it had little opportunity to care for the regular trade; but since the war we have dropped back to almost our old relative position. Advantages of western Europe in the South American market. Four conditions make it easy for western Europe, especially Germany and Great Britain, to regain most of their trade in South America : (1) European residents. There are many European business houses and millions of European immigrants in South America, whereas there are only a few Americans. Therefore the inhabitants much prefer European goods. (2) Price competition. Europe is very eager for foreign trade to help pay her war debts. Therefore she is willing to sell at a small margin of profit. This is particularly true of Germany, which almost completely lost its great overseas trade during the war. 3) Ignorance of needs of market. Many American business firms have not yet learned how to get and keep South American trade. They sometimes send catalogues printed in English, forward goods in great boxes for places where only pack ani- mals are used, or put up goods in packages so frail that many are spoiled before they reach their destination. They seem to expect that an agent at Rio de Janeiro, for instance, where Portuguese is spoken, can take care of buyers at Buenos Aires, fourteen hundred miles away, and at Valparaiso, twenty-two hundred miles away, where the language is Spanish, — even when the agent knows neither Spanish nor Portuguese! Such conditions, however, are passing away, and many South Ameri- can centers now have American banks and American agents well trained in South American languages and customs. Distance from American centers. Another reason why the United States finds it difficult to hold the trade of some of the South American countries is the great distance. By actual measurement on a globe, it will be seen that ports south of Cape San Roque are nearer to some seaports of western Europe than they are to the important ports of the United States. The Panama Canal, to be sure, puts the manufacturing region of the United States within easy reach of the Pacific countries of South America; but the Pacific countries import only one fourth as much as the rest of South America. From southern Brazil, Uruguay, and Argentina, where commercial possibilities are greatest, the distance to western Europe and to the United States is so nearly equal that Europe’s other advantages are likely to cause her.to hold much of the South American trade. A)

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