Kartelle

Bibliographic data

Monograph

Identifikator:: 1831288826

URN:: urn:nbn:de:zbw-retromon-230774

Document type:: Monograph

Author:: Passow, Richard http://d-nb.info/gnd/116052732

Title:: Kartelle

Place of publication:: Jena

Publisher:: Verlag von Gustav Fischer

Year of publication:: 1930

Scope:: 176 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: I. Der Kartellgriff

Collection:: Economics Books

ii CONTENTS and the More-Profit Item, MP—How they differ and how they supplement each other—Ideas vs. intrinsic worth~—Mass-selling z0ods cannot be ugly—When the MP sells poorly—Must a BB sell at a low margine—Four BB principles—How to build 2 BB— When is a BB beaten? —The BB as a measure of competition— Laying out BB’s for comparison—How many BB's are needed >—Substituting BB’s for “bargains”; not a leader or bait—How BB’s increase total profits—“ Every day is bargain day all through our store. PAGE CHAPTER IV How To Pran AND ConTrOL A MODEL STOCK. . . . . . Modifying stocks constantly to meet customers’ demands—Plan- ning ahead to avoid overstocks—Nine aids to good buying—Mass buying brings mass selling—The three parts of planning—Nine forecast figures—Building the stock to Model Stock require- ments—The Model Stock Plan forces mass distribution—Making accurate written plans—No ready-made forms—The most profit- able stock on hand at any time—A record of profits from each producer—The open-to-buy analysis—Call slips—Buying for the public—Competitive troubles threaten the business where knowl- zdge of distribution is not growing. - 4 CHAPTER V De Luxe Goops ror De Luxe CUSTOMERS. . . . . The profit in being recognized as style headquarters for the com- munity—The Model Stock Plan’s provision for attaining this recognition by profitable de luxe departments—Combining the advantages of a small de luxe specialty shop and a large store. Full-line buyers cannot afford the time for single-piece buying— The ensemble efiect—How de luxe customers help guide full-line buying —Can de luxe goods be sold in large organizations? Exemption from store rules and full-line rules—Separate de luxe buyers, free from supervision by full-line executives—When full lines and de luxe lines clash—How to get a specialty shop owner to head our de luxe department—The double-name label—De luxe floors—Advertising de luxe departments—The Model Stock Plan gives us store unity. 58 CHAPTER VI BASEMENT STORES POR THRIFTY CUSTOMERS. . . . . . A basement store will really pay only if its business is large enough to warrant separate buyers—Should do its trade in addition to upstairs volume and at different price levels—Less elaborate serv- ice permits lower expense—Cheap prices and good quality by sacrificing completeness of lines in basement store—Distress buys belong in basement, not in full lines—Basement staff free from supervision by upstairs executives—Scientific planning means basement store success; how the Filene basement doubled its men’s clothing volume—Advertising, “walk through the basement Rn

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